Apr 10 2019


6:30 pm - 8:00 pm



Entrepreneurship Circle: Top 10 Business Hacks from the Franchise World

Why do franchise locations outperform company stores by 10 – 30 percent?

Come find out at Pastel’s next Entrepreneurship Circle for a discussion led by local franchise expert Carol Ward. Learn how you can apply some of the business hacks franchise companies use to gain that advantage! We’ll dive into lessons learned and provide examples of How to Keep it Simple, Super Specialize and Share Space or Go Mobile among many other hacks.

If you don’t own a business, you might discover some options you may have never thought about. If you do own a business, you’ll learn some ways to greatly improve efficiency. Whatever stage of your personal business journey you’re in, you’re welcome and valued in this discussion!

Please register in advance as seats are limited. Light refreshments will be provided.

This event is FREE to Pastel members with discount code and $30 for non-members. Please note: Circles are either free or discounted for Pastel members. Learn how you can become a member to work, meet and learn with like-minded women in our beautiful shared workspace!

Pastel’s Circle Series is a monthly meet-up, geared toward helping you connect with your community, and features workshops in the areas of entrepreneurship, creativity, wellness, and social networking.

A 5th generation entrepreneur, Carol spends her time working with people as they determine if business ownership is right for them. She does this via her own business as a franchise consultant at FranNet, North America’s leading franchise consultancy, founded 31 years ago. Throughout her nearly 6 years locally at FranNet of Michigan and the FranNet international headquarters, she has helped more than 75 people start franchise businesses, all at no cost to her clients. Her first career was in public relations as spokesman for companies including a Fortune 500 company, and as a founder/owner of a public relations consultancy.

Contact Carol Ward at or (248) 590-7190,, or connect with her on LinkedIn. She offers a confidential no-cost Business Evaluation and Suitability Test (B.E.S.T) you can take by clicking here:

Teresa is the Founder of Espresso Elevado, an artisan coffee roaster & brew bar in downtown Plymouth. Through Heartstrong, Teresa is also an Instructor, Writer & Speaker whose personal mission is to provide insightful ideas to help others build a sustainable, purposeful business.

With a BA in Marketing and over 20 years of experience, including more than a decade as a business owner, Teresa has a versatile background to draw from.  She develops workshops to guide others on topics such as creating mission/vision, setting up business systems & processes, effective interviewing & staffing strategies, providing elevated customer service, and surviving as a brick & mortar shop.

Jessica Tower, founder of Tower and Co, helps companies make better use of their talent through talent assessment, training, and organizational development. She has designed and facilitated training workshops for organizations of all sizes, from small businesses to Fortune 500 companies. She has worked with leaders at all levels to improve individual and organizational performance using interventions that include leadership development programs, talent assessment, job design and performance management.

Jessica studied creative writing at Vanderbilt University, and earned her Master’s degree from Wayne State University in Industrial-Organizational Psychology. She currently serves on the board of the Michigan Association of Industrial and Organizational Psychology (MAIOP) as President-Elect, and is an adjunct instructor at Wayne State University’s Industrial-Organizational Psychology program.