core beliefs

What We Believe

core beliefs

What We Believe

We believe that women’s rights are human rights. We seek to support and empower women regardless of race, ethnic origin, religion, disability, gender, age, veteran status, sexual orientation or gender identity. We believe that LGBTQIA Rights are Human Rights and that it is our obligation to uplift, expand and protect the rights of our gay, lesbian, bi, queer, trans or gender nonconforming brothers, sisters and siblings.

We believe in gender equality. All women should receive equal pay for equal work. We believe that workplace policies and practices should be free from gender-based discrimination. We believe that business owners should proactively recruit and appoint women to managerial and executive positions and to the corporate board of directors and assure sufficient participation of women – 30% or greater – in decision-making and governance at all levels and across all business areas. We believe that businesses should provide equal opportunities for formal AND INFORMAL networking and mentoring.

We believe in workplace flexibility. All businesses should offer flexible work options to both men and women with families including leave and re-entry opportunities to positions of equal pay and status with access to affordable childcare, sick days, healthcare, paid family leave, access to child and dependent care by providing services, resources and information to both women and men.

We believe that all humans have the right to feel safe at work and in the home. All businesses should establish a zero-tolerance policy toward all forms of violence at work, including verbal and/or physical abuse and sexual harassment. We believe that it is the obligation of ALL WOMEN to be advocates to anyone experiencing violence in their home. We encourage women to empower themselves by training in prevention against violence for themselves and others.

We believe in promoting professional development of women who choose to work. We encourage women to enter nontraditional job fields if that interests them. We respect any woman who chooses a traditionally female job field.

We firmly declare that we respect women who CHOOSE caring for her children or any other unpaid caregiver role as her job. We must ensure that unpaid care is better recognized, valued and supported. We believe that cooking, cleaning and caring for children and the elderly should be a social and collective responsibility, rather than fall entirely on women’s shoulders.

We believe in supporting women-owned businesses. We encourage businesses to expand business relationships with women-owned enterprises, including small businesses, and women entrepreneurs.

We believe in respecting the dignity of women in all marketing materials. All businesses should use marketing practices that empower women by making thoughtful choices about photography and language. We support businesses that choose to avoid the use of female archetypes, hypersexualization, unrealistic beauty standards, and equating feminism to misandry.

We believe in leading by example. We will follow these principles in our own businesses. We will participate in organizations that are committed to gender equality and women’s empowerment. We believe it is our obligation to encourage the development of local community organizations that are committed to gender equality and women’s empowerment.

These principles are adapted from the Women’s March Unifying Principles and the UN Global Compact and UN Women.


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